UX DESIGN
We develop engaging user experiences by researching user behaviours and needs, analysing the market and building versatile design systems with accessibility in mind.
EMPATHIZE
Learning about the users' pain points, wants and needs to develop a better product.
DEFINE
Analysing research results to determine what are the most important problems to address.
IDEATE
Creating different solutions, establishing the main structure and selecting the best path.
TEST
Creating prototypes that potential users can experience and learn from the results.
ITERATE
Improving your product and user experience based on the data obtained in previous research.
UX research
Understanding your users and keeping their needs front and center is the first step towards building a successful product. Learning about their behaviours, pain points and motivations will help us make informed decisions that will ultimately allow you offer a satisfactory service to your customers. Remember, users are people, not numbers.
Gathering information and data about your competitors, their products and the status of the market is crucial to establish where you stand as a company and develop an insightful value proposition.
COMPETITORS
USERS
MARKET
Ideation & design
Once the challenge has defined, we can use the aforementioned data to develop meaningful, structured solutions that tackle users needs and pain points. These wireframes are then refined and put to the test as prototypes.
Accessibility
Accessibility is an indispensable concept to take into account during the research and design process. Understanding how people with disabilities and other impediments use assistive technologies and adaptive strategies is vital to ensure they can access and navigate your products and services. This not only helps your users, but is also a legal requirement and it's tied to SEO performance. Learn how to meet the WCAG guidelines and create a fantastic digital experience for everyone!
UI design
To achieve a coherent and cohesive product image it's necessary to establish a design system with UI elements and components that is easily accessible by any involved stakeholders. It allows easy and fast iteration, as well as give a visual overview of how the service looks like and feels.
Prototyping, testing & iterating
To ensure the success of the product, solve any problems early and reduce risk, performing usability studies is recommended. We prepare a functional mockup of the service that testing participants can interact with and give feedback about. This should be performed several times during the design process, for both low and high fidelity prototypes. The iteration process is an ongoing practice to keep polishing the service and achieve exceptional user experience quality.
